MEDITERRANEAN ACTION NETWORK | MY LITTLE SWANS | YUME
CNET NETWORKS | THE SPANISH QUARTER
| BNET
MEDITERRANEAN ACTION NETWORK
Agency: Singlebound Creative
This website is intended to raise awareness of the ecological threats
facing the areas of the earth with Mediterranean-type climates.
I was responsible for writing and editing content.
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MY LITTLE SWANS
My Little Swans is an online travel service specializing in luxury
family travel. I write much of the site content, often in the voice of our founder.
I also write newsletters, travelogs and marketing materials for the company.
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YUME
YuMe is the largest video advertising network, with a unique platform
that
lets advertisers get the most from their inventory. I wrote the company’s
tagline
and developed web content that explained their benefits and services.
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CNET NETWORKS
When this media company repositioned their brand in 2008, they were
the world's 10th largest Internet network. I wrote new copy for the corporate site
to go along with the new strategy. (They are now owned by CBS.)
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THE SPANISH QUARTER
Agency: Voicebox Creative
This new brand of wines blends Spanish grapes with
more familiar varietals like Chardonnay and Cabernet Sauvignon.
I contributed the intro and "Culture" content.
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BNET "BAD BOSS"
Agency: CNET Networks
This interactive ad contrasts the terrible advice a bad manager might give
with the excellent advice found at BNET. A user types in their question and
receives an answer from one of several "bad boss" archetypes.
